It's probably not your birthday today, so you may be wondering why I would send you birthday greetings.
The fact of the matter is that it is my birthday. Friends and family are calling and writing with good wishes. I see no reason to be stingy with all that goodwill so...
Happy my-Birthday to You!
I wish you a year in which you have the opportunity to work hard on projects that you love... that your mistakes lead to valuable lessons learned... that your risks taken prove well-founded... and that at the end of the year, you look back with satisfaction and forward with excitement.
It's a beautiful day in Boston. All of 2013 stretches in front of us with no mistakes or problems in it yet (unless you had an unusually bad January 2nd), a fresh, clean sheet of paper in the book of life just waiting to be used to record successfully executed plans, new mountains climbed, new friends made, new experiences lived.
But what about gifts??
I wish for you the gifts that I am giving to myself. These are gifts that every entrepreneur needs and that most, in my experience, find difficult to incorporate into their working lives.
- Delegation: The willingness to stick to priorities - do the tasks where only you can add real value - and delegate everything else.
- Goodenoughism (as opposed to perfectionism): The ability to design and market a product that is less than it could be, but more than enough to drive revenue and customer feedback.
- Commitment to Marketing: By leveraging Delegation and Goodenoughism, get the word out by any and all means necessary to potential customers and partners.
All right, I will grant you that these gifts are not as cool as the Kindle Fire my niece wanted for her birthday on December 15. But they won't be obsolete in two years, either.
I will expand on these points in the next few blog posts, but for right now, please accept my gifts and make great use of them throughout 2013. I certainly will!
What are you committed to doing differently in 2013?