"Who cares what it looks like??"
Users. Customers. Investors.
And therefore, YOU.
If you are a CTO-type founder, you may feel that your website just has to have good information and your investor pitch deck just needs to describe a great secret sauce in order to be compelling.
In an ideal world, perhaps that would be true.
Or perhaps good design just feels like an unaffordable luxury right now.
But in the world of competition, overwhelming information and, often, beautiful and thoughtful design, bad design can put you and your business at a disadvantage.
Design is practical
Agenda28 is a design firm based at Harvard's Innovation Lab and dedicated to creating effective, meaningful and valuable user experiences that create a positive impact in the world. They understand the constraints of social enterprises and the impact of great design.
Join us as Co-founder and Creative Director Susana Arellano leads us through high leverage design issues in your website and presentation design, with plenty of examples as well as how to save time and money when working with a design firm.
Here's what you will learn:
- Know why design matters.
- Get up to date on design trends for startups.
- See examples of smart, impactful design that converts.
- Gain valuable tips for a productive relationship with design professionals and firms.
Bring your questions!
We are going to cover a lot of material very quickly. If you want to know how a particular point applies to your situation, you'll need to step up and ask questions. We'll do our best to let you ask your question directly so that you can ask follow-up questions if need be.
You are invited to submit questions before and during the presentation. We will get to as many as we can.
Join us if you've ever struggled...
... with getting the positive response from users and investors that your innovation deserves.
About Your Pro
Susana Arellano has more than 8 years of experience in design areas such as architecture, industrial, graphic and web design. She holds a bachelor of architecture from La Salle University and an MSc in Urban Development Planning from University College London.
Her work has incorporated a participatory approach that aims to use art and design as tools for individual and community empowerment. She has led projects such as the Neighborhood Women Legacy Project, which highlights the role of grassroots women leaders in Brooklyn and is Co-Founder and Creative Director of Agenda28, a design studio that develops integral design strategies for social change
About your host
Linda Plano founded Plano & Simple in 2010 to support her habit of coaching entrepreneurs on their pitches and overall venture development.
She has coached nearly 600 mostly high-tech entrepreneurs, and they have gone on to raise well over $250M. She has held positions as research scientist and CEO of startups and up to VP New Biz Dev for more established companies.
Linda is a co-founder and chair of the precursor to the Cleantech Open - Northeast, and has co-founded and run a dozen major investor pitch events while Associate Director of the Mass Tech Transfer Center. She is also a co-founder and co-chair of the MITEF Mentor Smart program.
Linda has degrees from MIT (BS Physics) and Stanford (PhD Materials Science & Engineering).