Eleventh Video in Your Free Series:
The 10 Questions Every Pitch Should Answer
By answering the 10 Questions in your pitch, you have already raised your pitch quality head and shoulders above most of the pitches that most investors hear. As important as substance is, though, there is a lot to be said about style. How smoothly you deliver your pitch, how well you react to and answer questions, how simple and useful your slides and language are - all of these indicate to investors that they are dealing with someone who understands business, not "just" technology.
Conversation, Not Presentation
Watch the video on the right to get specific suggestions, but the single best piece of advice I can give you is to treat your pitch as though it is a conversation, not a presentation, beautiful slides and carefully rehearsed script notwithstanding. If you're giving a presentation, your goal is transfer of information and teaching or entertainment. When you are pitching, your goal is to lay the groundwork for a long term relationship with your audience. It's more like a date than a business meeting. You are trying to show why you are fascinating to them and, once you have them interested, they should be making an effort to show how they can bring value to the relationship.
Your Primary Goal: Get the Next Meeting!
Just as with any first date, you want the result of a positive first impression to be a second date, then a third and eventually a full-blown relationship. Keep some mystery so there's more for them to learn, but don't be annoyingly coy.
Do not under any circumstances be dishonest or misleading because, when you are discovered, you will never be able to regain the trust that is at the heart of any relationship.